Sr. Manager, Marketing (FMCG Division)

Job Summary

This position in marketing will oversee the strategic development and growth of multiple brands within the company’s portfolio. This role will drive brand performance across all assigned brands through effective portfolio management, product innovation, consumer insights, and integrated marketing campaigns. Working closely with sales, trade marketing, and cross-functional teams, the incumbent will strengthen brand equity, accelerate market growth, and deliver sustainable business results across the entire brand portfolio.

Key Responsibilities

1. Brand Strategy & Business Growth

1. Develop and execute brand strategies to strengthen market positioning and drive sales growth.
2. Support annual marketing plans, business targets, and portfolio growth initiatives.

2. Market Research & Consumer Insights

1. Analyze consumer behavior, category trends, market share, and competitor activities.
2. Conduct regular market visits to assess brand visibility and identify growth opportunities.

3. Product Development & Innovation

1. Lead new product development (NPD), formulation planning, and product testing initiatives.
2. Collaborate with R&D and cross-functional teams on innovation, packaging, and cost optimization.

4. Packaging, Pricing & Portfolio Management

1. Oversee packaging development and design enhancement activities.
2. Conduct pricing reviews and coordinate with finance and supply chain teams to maintain profitability.

5. Integrated Marketing Communication (ATL, BTL & Digital)

1. Plan and execute ATL, BTL, digital, PR, activation, influencer, and consumer campaigns.
2. Supervise media planning, creative development, and agency deliverables.

6. Trade Marketing & Channel Development

1. Develop channel-specific strategies across traditional, modern, and e-commerce channels.
2. Improve retail visibility through POSM, merchandising, trade promotions, and activation programs.

7. Budgeting & Performance Management

1. Prepare and manage annual marketing budgets with ROI-focused execution.
2. Monitor campaign KPIs and present business performance reviews.

8. Stakeholder & Agency Management

1. Manage external agencies including creative, media, digital, and research partners.
2. Coordinate with sales, finance, supply chain, production, and R&D teams to achieve business goals.

Educational Requirements

1. Master’s degree in Marketing, Business Administration, or a related discipline from a reputed institution.
2. Candidates from other disciplines may apply with relevant professional experience.

Experience Requirements

1. 7–8 years of experience in the FMCG industry, primarily in Marketing or Brand Management.
2. Experience in multinational companies or reputed conglomerates will be considered an advantage.

Skills & Competencies

1. Strong understanding of consumer behavior and brand management principles.
2. Expertise in digital marketing and integrated campaign development.
3. Excellent analytical, communication, and project management skills.
4. Ability to lead cross-functional teams and manage multiple projects effectively.

Compensation & Benefits

1. Attractive salary and benefits package (Negotiable)
2. Provident fund
3. Gratuity
4. Profit sharing
5. Two festival bonuses
6. Group insurance policy
7. Subsidized lunch facility
8. Other benefits as per company policy